Skip to main content

The behavior behind following the pack

Play video 'The behavior behind following the pack'

When everyone's doing something, we assume there’s a good reason, and we follow along. But sometimes that gets us in trouble. Here, behavioral expert and professor Dan Gilbert explains why.

THE PROBLEM WITH GOING WITH YOUR GUT

When the market shifts, how do you react? Play this game to see how your decisions can make a big impact on your investments.

Outsmart the Market. Predicting the ups and downs of the market is trickier than you think.  See how well you can outsmart the market.
The Pulse of the Challenge Lab
A popular, highly publicized social media company is going public tomorrow. What do you do?

EVERYBODY’S DOING IT

Following the group isn’t always the right thing to do. Especially when it comes to our investments.

THE AMAZING POWER OF PEER PRESSURE

Our desire to fit in with the group is so strong that it can make us change our behaviors. Even when we know that the group is wrong.

Did you know?

Our emotions can effect our financial decisions a lot more than we realize. It even happens at the movies.

Studies show that people are likely to spend more money after watching a sad movie than a happy one. Our emotions cloud our judgement and we make decisions we might not typically make. The same thing happens when we make financial decisions under stress.

Get Some Advice

Find a Financial Professional

Visit our financial professional search page
Auto-Complete Menu will appear beneath the following input field.