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The behavior behind living longer

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It can be hard to imagine yourself in the future. Here, behavioral expert and professor Dan Gilbert helps us understand what to expect, and why it creates some new challenges for retirement.

The Pulse of the Challenge Lab
What age do experts suggest planning to?
85
32%
95
39%
105
20%
150
9%
Click on the options to make your guess.

A DIFFERENT LOOK AT RETIREMENT SAVINGS

Trying to figure out exactly how much money you’ll need to retire is difficult. Let alone trying to make that amount last for potentially 30 or 40 years. Luckily, there is another way to think about planning for retirement.

Preparing Your Brain for a Longer Life

A recent study showed that our brain is wired to see our future self as a stranger. The good news is, now that we understand this tendency, we can do something about it.

Put your retirement on the map

Where do you want to retire? And what will your life be like? Find out how much your retirement will cost in over 300 cities, suburbs and small towns all across America.

Map My Retirement

How Much Longer Are We Living?

Check out these amazing facts about the future of longevity.

Innovations That Have Led To Longer Lives

Here, we feature a collection of some major milestones that have helped shape our modern lifespan.

The secrets to a longer life

There are a lot of ways to live longer. Here are a few you might not have expected.

Longevity experiment

Watch the video to see the results

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We conducted an experiment where we asked 400 people to show us the age of the oldest person they've known. Watch the video to see the results.

People sharing

See how people feel about living longer