Skip to main content

The behavior behind optimism

Play video 'The behavior behind optimism: '

It’s human nature to be optimistic. We tend to think bad things happen to other people, but not to us. Here, behavioral expert and professor Dan Gilbert explains how taking a realistic look at risk can help us prepare for the unexpected.

The Pulse of the Challenge Lab
Do you have a better chance of being attacked by a shark or a vending machine?


Even though we've all experienced ups and downs in the past, we tend to underestimate the likelihood of anything unexpected happening in our futures. While it's good to think optimistically, it's important to plan realistically.

What Our Searches Say About Us

The things we’re searching for say a lot about our priorities. Based on these charts, we’re thinking a lot more about today than tomorrow.

Currently viewing: What Our Searches Say About Optimism

  • More Like This
    A graph
    Learn About

    What Our Searches Say About Instant Gratification

  • Dig deeper
    Explore This Tool

    The Value Of All You Do

  • Real Stories
    Jed Stevenson
    See The Story

    A Second Round In The Ring


Did you know?

A recent survey showed that people think life insurance is three times more expensive than it actually is.  Let’s do something about it.

Get Some Advice

Find a Financial Professional

Visit our financial professional search page
Auto-Complete Menu will appear beneath the following input field.